Yestercake
These days you can't move for cutsey bijou bakeries, so I worked with the client to come up with something that would make her vintage themed wedding cake business stand out.Positioning the business as a 'cake outfitters,' it invites customers to order bespoke cakes in the same way as you'd choose the fabric or cut of a dress in your favourite boutique.
As is often the case, the budget and deadline was tight, but the full project - branding, stationery, packaging and online promotion - was all ready for the trade wedding fairs.
