Creating a visual identity for a prototype food sharing project – a Made in Lambeth Event

On Saturday I collaborated in designing a visual identity for a prototype food sharing platform – a way of reducing food waste and helping food charities / organisations borough-wide – as part of a Made in Lambeth event.

You can read the notes I made about the day over on BrixtonBuzz, or see below for more info about the design process…

The main things that came up in trying to resolve the three main problems outlined by the brief were the ideas of overlapping, sharing and linking existing resources. How do you try and do this (service design) and then communicate it?

Steve T’s fab drawings of our initial marketing ideas…

Lambeth food sharing platform for local charities - branding ideas

Foodchain was the most popular name, followed by a close second of  ‘pear to pear’ – a bit geeky? ;)

Using the idea of ‘chain’ and ‘overlap’ I created a logo using a Venn-like detail, the colon between Foodchain and Lambeth meant that the project could be extended to other boroughs.

Lambeth food sharing platform for local charities - branding ideas

Lambeth food sharing platform for local charities - branding ideasThe Venn idea could be extended to use in promotional material as a strong, immediate, infographic. The colours Steve came up with were partly inspired by the amazing food the People’s Kitchen Brixton served up for lunch…!

With the successful cooperation of all the smaller food banks, charities, church groups etc, they could unite to present a single front. This in turn could be used to negotiate with bigger players who could help with the logistics, but are potentially less keen to deal with smaller individuals.

Lambeth food sharing platform for local charities - branding ideas

Lastly, no mock up is complete without badges :)

Lambeth food sharing platform for local charities - branding ideas

More info
Write up on BrixtonBuzz
Made in Lambeth Food Waste briefBest Before Project
Made in Lambeth
Brixton People’s Kitchen
Impact Hub Brixton

 

 

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